Basics of printing

Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.

The method used to print a full range of colors, such as for reproducing a color photograph, is referred to as four-color process printing because it used three primary ink colors — cyan, magenta, and yellow, plus black (abbreviated as CYMK ). Another emerging method of full-color printing is six-color process printing (for example, Pantone's) which adds additional colours to the traditional CMYK for a larger and more vibrant color range.

 

 

 

Color printing can also use "spot color" inks, alone or in combination with the four-color process method. Spot color inks are specific formulations that are printed alone, rather than mixed to produce various hues and shades. The range of available spot color inks, much like paint, is nearly unlimited and much more varied than the colors produced by four-color process. Spot color inks print colors from subtle pastels to fluorescent greens and oranges to metallic silvers, golds and other finishes.

Color printing involves a series of steps, or transformations, in order to generate a quality color reproduction. The following sections focus on the steps used when reproducing a color image in CMYK printing, along with some historical perspective.

   
 

What can we do for you?

We make use of state of the art digital printing technology for extreme quality, greatest flexibility and the added bonus of high cost effectivess for print production for small to large runs of flyers, brochures and posters. Offset rinted products can be treated with a variety of custom finishes such as gloss and matt celloglazing.

We have the very latest in digital print technology, providing our clients fast turnaround, high volume and personalised printing on a wide range of papers and speciality card stocks.

We utilise a variety of different digital printing techniques for low volume prints of any nature including flyers, menus, large format posters and signage. Digital printing is the cheapest and most cost effective solution for instant print requirements and can be combined with a variety of finishes or mountings.

 

We offer a full and diverse range of architectural and corporate signage.

Our team is devoted and creative, and can seamlessly customise your advertising art from simple effective 2D logo creation fixed to your office wall, to 3D formed super signage backed with neon.

No matter what taste of audience, we can design a system to suit your taste, your personality and your budget.

With leading digital signage equipment, we can handle any full colour photographic quality images, from initial concept to fully installed masterpieces. From post card sized images, to total building makeovers, we can tailor any design or idea to suit your space and budget.

If you have that special corporate gift that requires your branding, well do we have the solution for you.

Our Pistachio Media not only provides that unique merchandise to accommodate your marketing, but it also provides the printing requirements.